Hilush (a brand of Prime King Ventures) is built on the belief that creativity begins with quality materials. With roots tracing back to the early 1900s, our family has been crafting premium yarns for generations. What began as a humble manufacturing unit has evolved into a vibrant, modern brand—thanks to a fresh vision in 2024 from a Bangalore graduate who believed India’s yarn story deserved a global stage.
Hilush was born from a passion to blend timeless techniques with today’s creative spirit. Our goal? To make beautiful, durable, and affordable yarns accessible to makers everywhere—whether you're crocheting your first amigurumi or knitting heirloom sweaters.
We specialize in serving the modern yarn lover with a curated minimalist catalog.From breathable summer cottons to cozy winter blends, our yarns are designed to inspire and delight.